After a long era of scrutinizing and pressuring women to conform to ridiculously high social expectations all over the world, I can finally declare that we are one step closer to celebrating imperfection instead of worshipping perfection.   If you Google synonyms for the word “imperfection” the most popular ones that pop up are “defect”, […]

Consumer is perceived as a mechanism that should be explored and could be manipulated. Any brand should push the right buttons and establish effective actions in order to reach the needed KPI. Hence, product promotion becomes the basic goal for a brand, not an interaction with a consumer.   At the moment, we identify the […]

Observing the habits of Moscow subway and commuter trains passengers has become commonplace, because there is a need to somehow designate the leisure-time of the majority of Moscow and Moscow region population, to identify the target audience and to assess the advertising potential. However it’s a tough task to find articles on such passengers’ habits, […]

The extremely ordinary table theme is a healthy way of life, which I did not miss with my friends when for the last time going in the bar. We recalled the magazines, the books, the articles of observance of the simplest rules of personal behavior for strengthening or maintenance of health and thought, but are […]

Each modern young person has been “friendzoned” at least once in life. Perhaps they did not even know that things happening in their life was called that way (as it is a new word), but anyway it was a “friendzone”. So what is it? After long discussions with friends and street interviews, I find out that […]