Salt is an artisan community that fixes and serves brands.

1

Firstly,

we believe each idea has its salt.
Our task is to find the right salt for your brands.

We are a deep thinking, independent brand consultancy. We create insight-led product ideas, brand strategies and communication solutions. Consumer truth is an essential element in building your brand leadership. Consumers don’t buy like robots—they are able to generate new perspectives. Consumer knowledge is the most valuable element for your brands.

2

Secondly,

we believe nobody knows more about your business than you.

Along with consumer generated knowledge we apply internal business information: we are able to find salt among your employees and managers. Often the answers are simple and can be found inside the company.

3

Thirdly,

we believe that some answers have been already found.

We actively use desk research, case study analysis, observations and our own expertise to fertilize your marketing soil.




Salt is an artisan community that fixes and serves brands.

Expertise

We offer a range of research and consulting services for creating new brand life,
fit for survival in the modern marketplace & aligned with the practical needs of your business.

 

Insights

Insights are the seeds that can grow into healthy brands. We select the seeds. Insight is knowledge that could change something in your brand. True insight changes a brand and reveals something new to its consumers. Salt specializes in using creative & interactive techniques and methodologies to deliver true and valuable insights. We carefully pick up insights through open collaboration with consumers, clients and the agency team. Our main task when collaborating with consumers and clients is to make them discover and reveal something new about themselves. We initiate first steps from their routines. We use playful approaches along with psychological techniques.

Concept

Out of the seed of insight we grow lively concepts for brand positioning and communication

Concept is the star in current marketing practices. The star still shines.

We work to explain and evaluate your market to provide a rigorous understanding of your ‘customers’ and how your brand story fits with their lives.

Insights act as the catalyst for brand development ideas that maximize immediate opportunities whilst focusing on long-term brand growth.

Change

We foresee innovation as a key element in growing healthy and effective brands Innovation is a strong word that has been used too often. We believe that life is movement, thus brands have to move all the time in order to survive and to be cool for their consumers and employees. Life never stops. The way a company delivers value today probably won’t be the same way that it delivers value tomorrow. Our innovation consultants explore strategy with fresh eyes, uncover new and unexpected sources of inspiration, and bring you a rare mix of bold imagination and disciplined pragmatism. From new products, services, and business models that meet new patterns of demand to replicable innovation processes and a culture that fosters entrepreneurship, we can help you meet growth challenges of all shapes and sizes.

Brand strategy

It is crucial to manage brand components with a clear strategic goal in mind Once your brand context has been framed by our research and insight activity and we have identified possible innovations, the Salt team is prepared to mold brand strategy for your brand. We believe that strong brand strategy, on the one hand, inspires consumers and the team, and on the other protects your brand from possible changes in the market in competitive contexts. Strong brand strategy should be seen through brand heritage and current business objectives.

What we seek to do:

  • Challenge and clarify your organization’s mission, vision and values and align these with your particular strategy and culture.
  • Create brand positioning that goes beyond the hackneyed boasts of what organizations stand for, to things that you stand for and make you different: things that your audiences and your stakeholders care about.
  • Develop brand architecture and brand portfolios that make sense to you and your customers, with propositions that are compelling and differentiated.
  • Define the right brand character, personality and tone of voice to reveal who you are and speak to the audiences you want to influence.
  • Prepare both internal & external brand engagement strategies to genuinely engage those audiences.

Implications

Consult responsibly. We audit your internal processes, resources and operations from a brand perspective. Currently brand consultancies conduct work on all of the above and are rarely able to identify factors that would fulfill brand strategy with real life. Salt helps your team to fully understand your brand and its importance. We work with your team, staff, and stakeholders to help you to create a powerful and positive brand, then make sure they understand what ‘brand‘ really means. Salt moderates brand and marketing training sessions and workshops with client teams, and we can provide highly effective programs for your organization, no matter how large or small. Our approach is informal but authoritative, and our training sessions are always enjoyable, informative and inspirational.




Insights are the seeds that can grow into healthy brands. We select the seeds.

Our Great

Team




Let's get in touch

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