A family man, naturally curious, celebrating simplicity in a complex world

“I love talk to people: thinking that communication can save not only the business, but also the whole world. At the moment business has forgotten it’s real consumer. It is busier with business processes than delivering a value to end-client. “

“My task is to show real consumers and move away from artificially constructed substitutes. “

“Russia is a great country simply because things you know about her are not true.”

Maxim’s professional interests include brand innovation, cultural research and marketing strategy implication.

If you have a question or request, please drop him an email:
md@salt-research.com

A blondie traveler loving the wind in her hair, friend of cats, dogs and other creatures.

Marina has received an MA in Sociology at the Higher State School of Economics and is currently doing her PhD at her alma mater.

Marina has worked in the research and consultancy business since 2005.

The major areas of Marina’s expertise are FMCG, finance & insurance, HNWI and automotive research.

If you have a question or request, please drop her an email:

mo@salt-research.com

Aida is a Sociology graduate of London School of Economics and Political Science (LSE). Prior to LSE, she finished high school in UK as well. This experience contributed to the development of an ability to understand and communicate with various cultures and target audiences, analyzing their mindset and behavior patterns, which she believes to be an essential part of a research industry.

Working experience involves qualitative research projects in London and Moscow since 2012 covering following spheres: pharmacy, luxury fashion retailers and beauty segments, domestic appliances, financial services, FMCG, technology, HoReCa, semiotics, ethnic minorities ethnography and gender studies. She was researching assimilation and integration of Russian community in British society for her dissertation.

As for Aida’s professional motto, she believes in the necessity to challenge rationalized approach to thinking in marketing – it is crucial to question established preconceptions and dive deep into consumer’s life by understanding what is the driving force behind his actions, and how to reflect his inner world in brand’s vision.

Maya has been pursuing qualitative research since 1996 and gained extensive knowledge and practical experience.  She started from the lower level as an assistant and became an  advanced researcher familiar with different aspects of the wonderful world of market research.

Being experienced in quite different categories and possessing all typical methods, she focuses her main interest on the spheres allowing us to dive deep inside consumers’ world, see the outward things through their eyes, go through one or another event and live through it via their feelings and emotions in order to  understand themselves and their basic drivers, human needs and values.  This is essential to get consumers and their favorite brands or services to their mutual gravitation, let them talk one language and get pleasure form their overall cohesion.

People are in the heart of our business. Tatiana is the one who makes the blood circulate and the heart works.

She organizes the process of motivation and recruitment for target group profiles, meets them in our office and makes smoother communication.

If you would like to work as recruiter, feel free to get in touch with Tatiana via email.

Alisa took her degree in economics in the Higher School of Economics (2011). She worked in-house as a brand-manager in food, personal care and healthcare segments, and headed NPD for Russian, Chinese, Brazilian and MENA markets. After she had learned from her own experience the importance of deep customer understanding for making business decisions, she has decided to dedicate her further career to qualitative research.
She has experience as a moderator of focus groups, online communities, in-depth interviews with consumers of FMCG products. She studied IT product development (IIDF, 2018), there she gained experience in customer development, usability testing, and prototype testing for One Factor company.
Alisa benefits from her in-house background and knowledge of business processes to develop relevant yet game-changing solutions. She aims to be ahead of curve and help others do the same

Aleksandra came to marketing research from an academic background, where she conducted socio-political research. For several years, Aleksandra has been involved in numerous research projects in the fields of history and sociology, which utilized multiple approaches and research methods, both qualitative and quantitative. She has worked with leading universities and research institutions – including the Higher School of Economics in Moscow, Humboldt University in Berlin, the US Holocaust Museum in Washington DC.

Having decided to postpone her academic career, Alexandra decided to switch the focus to business-related research projects. She successfully applies her already existing skills and knowledge of methodology but, first and foremost, knowledge of people from different cultures and epochs.

People have always been Alexandra’s main source of inspiration. That is why the most valuable thing in consulting for her is the ability to communicate with others, sharing ideas which may lead to unexpected turns and break the usual patterns. In her work, she strives to think rationally, trying to avoid her personal preferences 

Diana has recently graduated from Moscow State Linguistic University (Sociology Department) and right after graduation she decided to put received knowledge into practice and try her hand at marketing research.

Diana took part in several university research projects. As part of her diploma, she conducted a comparative analysis of student volunteering in Russia and Finland. She also had an internship in the automotive research department of the international marketing research agency, as well as in the marketing department of the global retail company.

At the university, Diana was often told that “a sociologist is a doctor who tries to find a source of pain and heal it”. So she continues her career in marketing research with this idea, trying to find an individual approach to each project and conduct them with care and accuracy.

Yana has a Marketing and Management degree from the University of Sussex, UK.

Life in the UK, previous work experience in hospitality and in organisation of international events (World Cup 2018) helped her to find individual approach to different varieties of people.

She is experienced in moderating focus groups and in-depth interviews for regional and international clients, as she worked before in the international research company.

In Yana’s opinion, building fast and trusting relationships with each respondent is a key element to a successful and informative research. She is good in being able to engage sincere and authentic answers and building a mutually beneficial relationship between companies and the ever growing need of buyers.

Kristina has been working in the research and consulting industry since 2017. She has experience of working and doing internships in large state and commercial companies . In qualitative research, she has worked in areas such as FMCG, Pharma, Innovations, Collaborative Consumption.

In the work strives to carry out tasks as carefully and qualitatively as possible. Kristina is a versatile person who is inspired by the people around: their lifestyle, thoughts, true desires and needs. New knowledge broadens the boundaries of her thinking.

Alexandra works as fieldwork manager for many years and knows people. She builds relationship with blue-collar workers and key opinion leaders in medicine. So, if you’re a senior person from enterprise Alexandra might reach you and invite to participate in our projects.
People are amazing, they kick me off the bed every morning, with them I make discoveries in the world.

Vitaly has visualized his way in Salt projects shooting documentaries, doing motion design and other visual initiatives. At Salt Vit heads up the creative team, using his array of filmmaking experience to deliver insight and production work, in new interesting ways.

Tatiana graduated with a bachelor’s degree in Social Sciences from Lomonosov Moscow State University. Research work was devoted to sustainable development, in particular, assessing the current environmental awareness in Russia.

During her studies, she actively participated in the student and scientific life of the faculty: she was engaged in the collection and analysis of big data and moderation of qualitative research in the fields of pharma, FMCG and development. After graduation, she focused on quality research due to the great opportunity to use creative approaches in solving problems.

Long-term experience of communicating with end users inspired the understanding of the importance of the concept “To know in order to foresee. To foresee in order to manage” for the right business development strategy. A detailed in-depth studying of consumers’ lives and their needs provides the necessary knowledge that allows you to see actual pains and modernize the brand’s marketing strategy based on them.