we believe each idea has its salt.
Our task is to find the right salt for your brands.
We are a deep thinking, independent brand consultancy. We create insight-led product ideas, brand strategies and communication solutions. Consumer truth is an essential element in building your brand leadership. Consumers don’t buy like robots—they are able to generate new perspectives. Consumer knowledge is the most valuable element for your brands.
we believe nobody knows more about your business than you.
Along with consumer generated knowledge we apply internal business information: we are able to find salt among your employees and managers. Often the answers are simple and can be found inside the company.
we believe that some answers have been already found.
We actively use desk research, case study analysis, observations and our own expertise to fertilize your marketing soil.
Insights are the seeds that can grow into healthy brands. We select the seeds. Insight is knowledge that could change something in your brand. True insight changes a brand and reveals something new to its consumers. Salt specializes in using creative & interactive techniques and methodologies to deliver true and valuable insights. We carefully pick up insights through open collaboration with consumers, clients and the agency team. Our main task when collaborating with consumers and clients is to make them discover and reveal something new about themselves. We initiate first steps from their routines. We use playful approaches along with psychological techniques.
Out of the seed of insight we grow lively concepts for brand positioning and communication
Concept is the star in current marketing practices. The star still shines.
We work to explain and evaluate your market to provide a rigorous understanding of your ‘customers’ and how your brand story fits with their lives.
Insights act as the catalyst for brand development ideas that maximize immediate opportunities whilst focusing on long-term brand growth.
We foresee innovation as a key element in growing healthy and effective brands Innovation is a strong word that has been used too often. We believe that life is movement, thus brands have to move all the time in order to survive and to be cool for their consumers and employees. Life never stops. The way a company delivers value today probably won’t be the same way that it delivers value tomorrow. Our innovation consultants explore strategy with fresh eyes, uncover new and unexpected sources of inspiration, and bring you a rare mix of bold imagination and disciplined pragmatism. From new products, services, and business models that meet new patterns of demand to replicable innovation processes and a culture that fosters entrepreneurship, we can help you meet growth challenges of all shapes and sizes.
It is crucial to manage brand components with a clear strategic goal in mind Once your brand context has been framed by our research and insight activity and we have identified possible innovations, the Salt team is prepared to mold brand strategy for your brand. We believe that strong brand strategy, on the one hand, inspires consumers and the team, and on the other protects your brand from possible changes in the market in competitive contexts. Strong brand strategy should be seen through brand heritage and current business objectives.
Consult responsibly. We audit your internal processes, resources and operations from a brand perspective. Currently brand consultancies conduct work on all of the above and are rarely able to identify factors that would fulfill brand strategy with real life. Salt helps your team to fully understand your brand and its importance. We work with your team, staff, and stakeholders to help you to create a powerful and positive brand, then make sure they understand what ‘brand‘ really means. Salt moderates brand and marketing training sessions and workshops with client teams, and we can provide highly effective programs for your organization, no matter how large or small. Our approach is informal but authoritative, and our training sessions are always enjoyable, informative and inspirational.
A family man, naturally curious, celebrating simplicity in a complex world
“I love talk to people: thinking that communication can save not only the business, but also the whole world. At the moment business has forgotten it’s real consumer. It is busier with business processes than delivering a value to end-client. “
“My task is to show real consumers and move away from artificially constructed substitutes. “
“Russia is a great country simply because things you know about her are not true.”
Maxim’s professional interests include brand innovation, cultural research and marketing strategy implication.
If you have a question or request, please drop him an email:
A blondie traveler loving the wind in her hair, friend of cats, dogs and other creatures.
Marina has received an MA in Sociology at the Higher State School of Economics and is currently doing her PhD at her alma mater.
Marina has worked in the research and consultancy business since 2005.
The major areas of Marina’s expertise are FMCG, finance & insurance, HNWI and automotive research.
If you have a question or request, please drop her an email:
Working experience involves qualitative research in London and Moscow covering: pharmacy, luxury fashion retailers and beauty segments, domestic appliances, financial services, FMCG, technology, HoReCa, semiotics, ethnic minorities ethnography and gender studies
Clients list include Chanel, Shiseido, Farfetch, L’Oreal, Akrikhin, Sanofi, SEB (Tefal & Moulinex), PepsiCo, PerfettiVanMelle (Mentos, Chupa Chups), Brown Forman (Jack Daniels), Uber, Samsung, etc.
She believes in the necessity to challenge rationalized approach to thinking in marketing
Being experienced in different categories and possessing all typical methods, she focuses her main interest on digital projects, UX & CJM deep dive. Has a huge experience in moderating co-creative workshops and bring in life strategic research thinking
Major areas of expertise are FMCG, healthcare and beauty, Finance & insurance, HNWI (high net worth individuals) and automotive research
Clients list include PepsiCo, Perfetty van Melle, Audi, BurgerKing, Yandex, Diageo, SEB, Heineken, SCA, J&J, KRKA and the others.
People are in the heart of our business. Tatiana is the one who makes the blood circulate and the heart works.
She organizes the process of motivation and recruitment for target group profiles, meets them in our office and makes smoother communication.
If you would like to work as recruiter, feel free to get in touch with Tatiana via email.
Diana has moderated projects in the following areas: FMCG, Digital products, pharmacy, healthcare, body and hair care (including children’s cosmetics). Always takes a comprehensive approach to find problems’ solution, turning them into exciting tasks
At this moment her key clients are Bausch, PepsiCo, Abi (the largest producer of meat products in Russia), Magnit (national Russian retailer)
Believes that “a sociologist is a doctor who must find the pain point and cure it”, and carry on following this idea in his professional activities
The work of the engagement manager is extremely important and determines the depth and width of project tasks.
Diana ensures proper and logical communication between the research team and users. Diana’s excellent communication skills play an important role of finding complex market research target audiences.
Diana also has extensive experience of involving into the projects famous bloggers, experts in the field of medicine, hotel industry, IT and also thousands of ordinary consumers and users.
Polina’s main focus in professional and moderation activities is on fields of FMCG, entertainment and digital products as part of a deep dive into UX and CJM
Polina has collaborated with international research agencies and clients such as Mondelez, Nestle, VK Group
Her main professional principle can be perfect described with a quote “Somewhere, something incredible is waiting to be known” Curiosity and questioning everything are the main driving forces behind Polina’s attitude to work
Marsel visualized his way in Salt projects, editing documentaries, doing graphic design and creating animations. At Salt, Marsel leads the creative team, using his experience in filmmaking, graphic design and photography for more insightful and fruitful project deliveries.
People rarely fit into the classical framework of rationality, they’re guided by their own specific and individual logic, that’s why Svetlana actively practices deep immersions in UX and CJM by moderating focus-groups and in-depth interviews. She moderates projects in the following areas: HoReCa, Digital products, FMCG, UX research and identification of regional market characteristics
Her key client list includes: Avito, PepsiCo, Magnit (Russian national retailer), Moscow Tourism Committee
The main task of Svetlana’s work is to facilitate the choice process and help the consumers and the clients to find each other
Daria vitally moderated projects in the following areas: FMCG, Digital products, b2b sector, multi-generational content (mainly the Alpha generation), global service media, etc.
Its key clients are Hasbro in cooperation with ThePineappleLounge (generational projects), Samokat (Russian delivery service), WS BBC in cooperation with Zoetrope (cross-cultural brand insight), Netflix, Magnit (Russian national retailer), PepsiCo
She believes that consensus can be achievable if you show at least a fraction of attentiveness and can not only listen, but also hear