we believe each idea has its salt.
Our task is to find the right salt for your brands.
We are a deep thinking, independent brand consultancy. We create insight-led product ideas, brand strategies and communication solutions. Consumer truth is an essential element in building your brand leadership. Consumers don’t buy like robots—they are able to generate new perspectives. Consumer knowledge is the most valuable element for your brands.
we believe nobody knows more about your business than you.
Along with consumer generated knowledge we apply internal business information: we are able to find salt among your employees and managers. Often the answers are simple and can be found inside the company.
we believe that some answers have been already found.
We actively use desk research, case study analysis, observations and our own expertise to fertilize your marketing soil.
Insights are the seeds that can grow into healthy brands. We select the seeds. Insight is knowledge that could change something in your brand. True insight changes a brand and reveals something new to its consumers. Salt specializes in using creative & interactive techniques and methodologies to deliver true and valuable insights. We carefully pick up insights through open collaboration with consumers, clients and the agency team. Our main task when collaborating with consumers and clients is to make them discover and reveal something new about themselves. We initiate first steps from their routines. We use playful approaches along with psychological techniques.
Out of the seed of insight we grow lively concepts for brand positioning and communication
Concept is the star in current marketing practices. The star still shines.
We work to explain and evaluate your market to provide a rigorous understanding of your ‘customers’ and how your brand story fits with their lives.
Insights act as the catalyst for brand development ideas that maximize immediate opportunities whilst focusing on long-term brand growth.
We foresee innovation as a key element in growing healthy and effective brands Innovation is a strong word that has been used too often. We believe that life is movement, thus brands have to move all the time in order to survive and to be cool for their consumers and employees. Life never stops. The way a company delivers value today probably won’t be the same way that it delivers value tomorrow. Our innovation consultants explore strategy with fresh eyes, uncover new and unexpected sources of inspiration, and bring you a rare mix of bold imagination and disciplined pragmatism. From new products, services, and business models that meet new patterns of demand to replicable innovation processes and a culture that fosters entrepreneurship, we can help you meet growth challenges of all shapes and sizes.
It is crucial to manage brand components with a clear strategic goal in mind Once your brand context has been framed by our research and insight activity and we have identified possible innovations, the Salt team is prepared to mold brand strategy for your brand. We believe that strong brand strategy, on the one hand, inspires consumers and the team, and on the other protects your brand from possible changes in the market in competitive contexts. Strong brand strategy should be seen through brand heritage and current business objectives.
Consult responsibly. We audit your internal processes, resources and operations from a brand perspective. Currently brand consultancies conduct work on all of the above and are rarely able to identify factors that would fulfill brand strategy with real life. Salt helps your team to fully understand your brand and its importance. We work with your team, staff, and stakeholders to help you to create a powerful and positive brand, then make sure they understand what ‘brand‘ really means. Salt moderates brand and marketing training sessions and workshops with client teams, and we can provide highly effective programs for your organization, no matter how large or small. Our approach is informal but authoritative, and our training sessions are always enjoyable, informative and inspirational.
A family man, naturally curious, celebrating simplicity in a complex world
“I love talk to people: thinking that communication can save not only the business, but also the whole world. At the moment business has forgotten it’s real consumer. It is busier with business processes than delivering a value to end-client. “
“My task is to show real consumers and move away from artificially constructed substitutes. “
“Russia is a great country simply because things you know about her are not true.”
Maxim’s professional interests include brand innovation, cultural research and marketing strategy implication.
If you have a question or request, please drop him an email:
A blondie traveler loving the wind in her hair, friend of cats, dogs and other creatures.
Marina has received an MA in Sociology at the Higher State School of Economics and is currently doing her PhD at her alma mater.
Marina has worked in the research and consultancy business since 2005.
The major areas of Marina’s expertise are FMCG, finance & insurance, HNWI and automotive research.
If you have a question or request, please drop her an email:
Nadezhda has education in several spheres: philology and sociology (master degree).
In the profession she is since 2010 and always improves her professional skills and knowledge in technology area and others.
Key area of specialization is automotive market, she has extensive experience in conducting researches of different complexity with using a wide range of methods.
“The taste for observation may do person the same novelist, play-writer, chemist, naturalist, sociologist”. – this Emile Durkheim quote reflects Dmitriy’s attitude to the versatility of his profession and the cause of love for qualitative research.
Dmitriy has graduated from the faculty of economics and management. In qualitative research since 2007 and have taken a shot at almost all areas – FMCG, Telecom, Finance, b2b, Automotive, Healthcare.
His professional interests are studies of consumers lifestyle, way of thinking and behavior patterns for the further development of new strategies for the extension and positioning of products.
The main belief of Anna in the field of research is ” The best way to persuade people is with your ears – by listening to them.” Dean Rusk. Ability to listen and hear people for Anna determined the choice of profession and her passion for researches.
Anna appreciates the beauty of the world and loves to notice tiny details in people’s behavior. “Only real consumer experience and focus on their pains are able to drive the business. Real stories from people is my main motivation to be in the industry: I am their voice in front of the business.”
Anna is in qualitative market research from 2015 year. She worked in the field of FMCG, pharma, health care products, body and hair care, children’s cosmetics, jewelry. In the work process Anna always tends to approach solving problems complexly, turning the problems in interesting tasks.
Aida is a Sociology graduate of London School of Economics and Political Science (LSE). This valuable experience developed in Aida an ability to understand and communicate with various cultures, analyzing their views and perspectives, which she believes to be an essential part of working within research and marketing industry, especially within international brands.
Aida has been involved in various projects for companies in London since 2012 including commodification of markets, investigation of ethnic minorities, marketing within educational organizations, product positioning across high-end fashion and art segment, cross-cultural and gender studies. She was researching assimilation and integration of Russian community in British society for her dissertation.
As for Aida’s motto, she believes in the necessity of “magical thinking” (Max Weber) that should not be lost in our technologically and economically advanced society. Magical thinking allows human beings to be creative, soulful, compassionate and to make marvelous and unique discoveries.
Maya has been pursuing qualitative research since 1996 and gained extensive knowledge and practical experience. She started from the lower level as an assistant and became an advanced researcher familiar with different aspects of the wonderful world of market research.
Being experienced in quite different categories and possessing all typical methods, she focuses her main interest on the spheres allowing us to dive deep inside consumers’ world, see the outward things through their eyes, go through one or another event and live through it via their feelings and emotions in order to understand themselves and their basic drivers, human needs and values. This is essential to get consumers and their favorite brands or services to their mutual gravitation, let them talk one language and get pleasure form their overall cohesion.
Alexander graduated from Tchaikovsky Moscow State Conservatory, Composer. Have strong experience in visual thinking: videography and film editing.
Alexander is a Filmmaker and Visual Anthropologist familiar with all stages of photography and filmmaking from conception to editing – combining ethnographic research, social documentary and creative visual narratives to deliver short-films, documentaries, research projects, live events and promotional materials.
Alexander is a passionate individual who understands the power of stories to help shape a just and thriving world. He has exceptional video and project management skills and able to collaborate to build successful marketing projects.
– I guess, that good researcher is not the one who describes what consumers declared, but the one who drills into what consumers really think and do. My main challenge is to bridge real consumers to virtual consumers (existing in Client’s mind) to make actionable decisions for the business growth.
Marina has a multifunctional experience: worked on the client’s side (as a Group brand manager and Innovation manager) and in a number of research agencies. This experience provides a strategic approach to the research projects.
She graduated from D. Mendeleev University of Chemical Technology cum laude, majoring in Marketing. She has been conducting consumer research since 2013.
She is interested in creative technologies, has studied TRIZ (Theory of Inventive Problem Solving), Design thinking, creative thinking. She is a good at searching deep consumer insights, concept development and conducting workshops & creative sessions. She loves ethnographic methods and is passionate about workshops.
People are in the heart of our business. Julia is the one who makes the blood circulate and the heart works.
She organizes the process of motivation and recruitment for target group profiles, meets them in our office and makes smoother communication.